Forum SEO SEM GT Italy
The top SEO scene from Italy met last weekend under the motto "Grey Hat SEO the Italian way". The event was focused on the advantages and disadvantages of BLACK HAT (SEO with unconventional means) and WHITE HAT (SEO with regular means).
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Internet marketing News
The German speaking SEOs (search engine optimizer’s) met last Friday at the SEOKOMM conference in Salzburg. The compared to last year, significantly improved event raised, as usual, different opinions on the same subject. Therefore every SEO must create the best theory out of his personal experience.
Here are some news concerning Internet Marketing which we want to convey to our customers.
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Fraudulent e-mail “Registro del Mercato nazionale” in circulation
In the last few days some customers have received an e-mail with sender “Registro nazionale del Mercato”, which offers various advertising services.
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Google Street View Car in Val Gardena
On 24th of August 2011 a Google Street View car has been seen in the Dolomites again. We had an interesting conversation with the driver. Unfortunately we were not allowed to photograph the equipment inside the car.
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Conference for search engine marketing (SEM) and search engine optimization (SEO)
This year the Sem Seo took place in Hannoverwith first rate cast of experts. Interesting topics were discussed in the various panels in the Congress Centre. Among the top speakers were:
Vanessa Fox - ex Google webmaster central USA;  John Mūller webmaster trend analyst Google Switzerland; Partrik Altoft -  Branded3 UK;  Dirk Jones - MajesticSEO; UK Asif Hassan - MSN EMEA; Gillian Muessig - President of SEOMOZ USA.
As usual the main part of the german Seoszene was present, including our in-house SEO Markus Rabanser.
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Enhance your websites for users - and not for Google
Maile Ohye, Developer Programs Tech Lead at Google, talks about developments in the search. In the past Internet users used plug-ins to display web pages correctly – now this is done by HTML5.
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SEO Campixx Berlin - SEO search engines and SEM search engine marketing. 
From 11.- 13th of march the Campixx took place in berlin. The top SEO's of the German language area met and discussed about current topics concerning the optimization of search engines and search engine marketing.
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Wi-Fi free from 1st of January - the norms of the  Pisanu law have been dropped. 
Wi-Fi is free from 1st of January: After several years of negotiations almost all obligations of the public W-Lan Hotspots of  the Pisano decree from 2005 have been abolished. The operators are no longer committed to register the users and the traffic. Internet Points have to ask further on for a license at the bursary until 31st of December 2011.
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USA – every 4th page request concerns Facebook
The social networks are the most asked in Web.
According to statistics of the market researcher Hitwise, Facebook is leading  the internet use in the USA of all page requests of the US-Users in the second half of November with 24,27%. Youtube is far behind on the second place with 6,39%, followed by Google with 5,32% and Yahoo-Search 0,68%. The mobile internet use is excluded in this statistics.
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Positive forecasts for online advertising
Already in 2011 the online advertising will surpass both television and print as most important advertising medium.The growth of Internet advertising will remain above average and by 2014 it will account for one third of all ad spending. In the future, consumers will invest more money on the Internet as for other advertising media.
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Even in Italy cases of fraudulent subscription
The European Consumer Centre (ECC) warns from cases of fraudulent subscription on the Internet in Italy. In German-speaking countries these cost traps are already widespread. These traps are websites that offer free programs (such as Skype, Google Earth, Adobe Reader, etc.) for download, but not for free.
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Punishments for undesired e-mails and fax
E-mails and fax without recipient address can be sent only with explicit consent of the person concerned. The delivery of such mailings is therefore prohibited and punishable (Italian Legislative Decree 196/03). If you are affected by these undesired e-mails or fax, you have the possibility to fill out the corresponding form and to transmit it to the sender as a warning.
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